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Valentines and Galentines: Let’s celebrate love!

All the way back in the 14th century, a new tradition was born. One that celebrated “courtly love”. Translation : Men wanted to show off their bravery and nobility to the women they fancied.  By the time the 18th century came around, there was an evolution of sorts, and this day took on a new

Recognising the women who played an important role in shaping the Constitution of India

69 years ago, India celebrated Republic Day for the first time ever. It was a sign of times changing and a new beginning for the country. The Constitution of India came into existence after deliberations, discussions and debates that lasted over two years.  The discussions were mainly to define what consisted of an Indian citizen’s

Bra Rules Every Woman Should Know

With the advent of online lingerie shopping in India, it’s become harder to resist the lure of pretty designer women’s underwear! There are so many incredibly designs, patterns and products that shopping is no longer about waiting in queues and trying to find parking. Online shopping is the best way to look your best without

How To Take Care Of Your Bras

A bra is like a best friend, always there when you need one to offer support and a little bit of encouragement! In certain situations, they are even known to enhance the way you look and give you a that extra lift that can make all the difference. Now that it’s become so easy to

The Benefits Of Wearing A Bra

The Advantages and Disadvantages of Wearing a Bra The first bra dates back to 1914 and has gained popularity as the years went on to become a ubiquitous and necessary part of every woman’s wardrobe. Before bras there were uncomfortable, restrictive corsets so for many, the bra was actually a sign of freedom and release.

Bachelorette Party Essentials

  Bachelor and bachelorette parties may date back as far as the 5th century! It has been recorded that Spartans would host dinners for their soon-to-be-wed friends as a way of celebration. Fast forward to the wild 60s and women were embracing their sexuality and saying goodbye to singledom is the loudest, wildest ways they

Decoding Your Body Type

Magazines and websites are always trying to turn us into fruit when it comes to body type, however before you even accept your pear-ness, you need to understand your somatotypes. This is what can help you understand what kind of workouts you should focus on and your weight loss potential. Though slightly simplistic, somatotypes are

Different Bras for Different Outfits

As women, we always have one eye on what kinds of fashion is trending but regardless of what’s walking down the runway, lingerie trends remain pretty constant. This means that certain kinds of lingerie will always be worn with certain kinds of clothes. It’s taken us years to perfect this art (remember those transparent plastic

Diwali Gifting For Your Family

Diwali is one of our favourite times of the year. It’s pretty much a week or so (month if you’re in Delhi!) of socially acceptable debauchery. Whether this means staying up chatting with your girlfriends over bottles of wine or playing cards at huge parties, Diwali is all about spending time with your nearest and

Solo For The Soul: The Art of Solitude

We were discussing some of the inspiration behind our collections and the first that came to mind was our Solo For The Soul set. This really came out of the belief that we can all grow our own wings to fly, explore, soar and conquer. It’s been an incredible experience creating these pieces so here’s