About

to inspire every woman to shape her own life

We are committed to designing beautiful garments that fit and make you feel fabulous. But our mission is to create something much more than a lingerie company. We envision a world where all women live passionate and courageous lives. They know who they are and carve their own paths. They define success in their own words and are not afraid to go after it.

THEY PROUDLY WEAR CONFIDENCE & COMPASSION EVERYDAY! 

Meet Anu: Founder/CEO

What I love about good lingerie is the way it makes me feel: happy, daring, confident. It’s been wonderful to hear that my girlfriends feel the same way. I created A+L as a way to connect women – so we can encourage one another to dream, grow and make a mark on the world.

 

Define success for yourself and start your journey towards it. Don’t live life by someone else’s definition.

Our Story

WE ARE INSPIRED BY…

“Aria:” the eccentric free-spirit within us that refuses to color inside the lines, always reaching for the stars & “Leya:” our keen instinct to protect and nurture those dear to us while taking on the world with grace, courage and inner strength. Together, they’re the heroines of our stories.

IT’S BEEN A HUMBLING PROCESS…

We carefully sourced each of our fabrics and after searching high and low finally found factories that would work with us to produce our designs using superior ingredients. We are pleased to bring you a collection that is the perfect mix of style, fit & comfort all at very sensible prices.

WE ARE ALL IN THIS TOGETHER …

We believe stories are powerful! They connect us, fill us with wonder, help us overcome challenges and inspire us into action. And that’s why we will be sharing what we’re doing, learning and seeing with you. We would love for you to join the conversation through our blog or on social media!

OUR IDEA

Evolved as it usually does: from a problem.What I saw was a lack of just good everyday luxury in women’s intimates. And that’s where our exhilarating journey started– from design inspiration to sourcing to concept samples to fittings, production and final quality checks.

Charities

SUPPORT YOUR PRIDE

Serving our community is a part of who we are. We partnered with Freeset to make our packaging – these rather delightful fair-trade cotton bags that each of your purchases comes with – we give voice to women who are choosing freedom from the sex trade in Kolkata.